Sando Paradiso

Sando Paradiso is a new Japanese-style sandwich spot at Hen’s Teeth. The brand needed an identity that felt fresh, playful, and inviting - something that would stand out in a crowded food scene while celebrating the simple joy of a really good sandwich.

My role was to shape the full visual identity from the ground up. I developed the logo, color palette, and core graphics, and of course the illustration of the sandwich guy. The result is a brand that works alongside Hen’s Teeth usual broadcast, with enough personality to translate across packaging, menus, and digital platforms.